The future is but a word

Viable but Non-culturable Bacteria: Clinical Practice and Future Perspective

In this editorial, the importance of VBNC in clinical practice and future researches interests has been pinpointed. Accurate detection of VBNC, especially for major mentioned pathogens, is the future research gap. 

The prosodic word is not universal, but emergent

Is Patient Choice the Future of Health Care Systems?

Patient and user choice are at the forefront of the debate on the future direction of health and public services provision in many industrialized countries in Europe and elsewhere. It is used both, as a means to achieve desired policy goals in public health care systems such as greater efficiency and improved quality of care, and as a good with its own intrinsic value. However, the evidence sug...

Bioanalytics-Not a Word but a World

Submit Manuscript | http://medcraveonline.com Although detection and identification of biomolecules (as two main parts of this world) have been enabled by the progress in both molecular biology and detection technology in the past, there is no standard use yet directly at the various points of interest (onsite). In this way, to fully explore their potential socioeconomic impact, they would have...

Spread the word. Word of mouth is a powerful, but often undervalued, marketing strategy---here's how to harness it.

W hile woRd-of-mouth mARketing has always been available to marketers, it tends to be dismissed and undervalued as a legitimate strategy. check the index of any marketing or public relations textbook —a description of WOM is usually just a paragraph to a few pages long, if it’s included at all. More often than not, such a mention tends to focus squarely on the consequences of negative WOM witho...